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AIB-C01 · Domain 2: AI Strategy and Business Value Creation · 28% of the exam

Task 2.1: Develop AI strategies that align with business objectives.

Finding the use cases that matter, deciding to build, buy or partner, prioritizing, scaling, pausing or stopping initiatives, recognizing when AI is the wrong answer, and planning a move to AI or between AI platforms without breaking the business.

Study it

  • Finding high-impact use cases and mapping them to outcomes

    Lesson coming

  • Build, buy or partner: Amazon Bedrock, Amazon SageMaker AI, Amazon Quick and AWS Marketplace

    Lesson coming

  • Prioritizing a portfolio: scale, pause or stop

    Partly covered by: Measuring AI Value

  • When AI is not the answer, and moving between AI platforms

    Lesson coming

Sample questions

Try each one before opening the answer. Every option is explained, with the AWS documentation page that proves it.

Question 1 · choose 1

After an AI awareness program, a regional bank's business units have submitted 40 generative AI ideas. The executive committee will fund only a handful of proofs of concept this year and wants a defensible way to pick them. What should the AI program lead use to choose?

  1. AFund the ideas with the most senior sponsors
  2. BFund the ideas that use the newest model capabilities, to build the most advanced skills
  3. CA use case matrix scoring feasibility, business impact and strategic fit
  4. DFund an even share of ideas from every business unit, so that adoption is balanced
Show the answer and why
  • AFund the ideas with the most senior sponsors

    Incorrect

    Sponsorship matters for adoption, but seniority alone says nothing about whether an idea is feasible or valuable. Ranking by title skips the evidence the committee wants.

  • BFund the ideas that use the newest model capabilities, to build the most advanced skills

    Incorrect

    Picking by technical novelty optimizes for experimentation, not for business value or feasibility, and can leave the bank with impressive demos that solve low-priority problems.

  • CA use case matrix scoring feasibility, business impact and strategic fit

    Correct

    AWS's generative AI maturity guidance recommends a use case matrix that prioritizes projects by feasibility, business impact and alignment with strategic goals, then a short list of the top use cases for proofs of concept.

  • DFund an even share of ideas from every business unit, so that adoption is balanced

    Incorrect

    Spreading money evenly feels fair, but it ignores differences in value and feasibility between ideas. Balance can be a secondary criterion, not the basis for selection.

A small number of proofs of concept should go to the ideas with the best combination of value, feasibility and fit with strategy. A use case matrix makes that trade-off explicit and repeatable, and gives the committee a defensible short list instead of a popularity contest.

Question 2 · choose 1

A 600-person consulting firm wants every employee to have an AI assistant within two months that can research, answer questions from the firm's documents and automate routine tasks. The firm has no machine learning or software engineering staff and wants a predictable per-user cost. Which option fits best?

  1. ABuild a custom assistant on Amazon Bedrock with a knowledge base and an internal user interface
  2. BSubscribe to Amazon Quick, a managed AI assistant priced per user
  3. CTrain a proprietary model on Amazon SageMaker AI
  4. DCommission a data science team to fine-tune an open model and host it on dedicated instances
Show the answer and why
  • ABuild a custom assistant on Amazon Bedrock with a knowledge base and an internal user interface

    Incorrect

    Bedrock is the right platform when a team builds its own generative AI application. Here there is no engineering staff to build and run one, and the timeline is two months.

  • BSubscribe to Amazon Quick, a managed AI assistant priced per user

    Correct

    Amazon Quick is fully managed, needs no infrastructure or ML expertise, connects to organizational documents and data, and is sold as per-user subscription plans, which matches every stated constraint.

  • CTrain a proprietary model on Amazon SageMaker AI

    Incorrect

    SageMaker AI suits teams that need to train and customize models with full control. A trained model does not deliver an assistant to employees on its own, and the firm has no engineering staff to build one around it.

  • DCommission a data science team to fine-tune an open model and host it on dedicated instances

    Incorrect

    Fine-tuning and self-hosting add hiring, training and always-on instance costs. The firm wants a ready service with a predictable per-user price.

The build-buy-partner decision follows the constraints: no technical staff, a short timeline and a wish for per-user pricing all point to buying a managed, seat-based product. Building on Bedrock or SageMaker AI makes sense when the organization can staff the build and needs control that a packaged product does not give.

Question 3 · choose 1

A travel company's digital team of application developers will build a customer-facing trip-planning assistant. It will use existing foundation models, prompt engineering and retrieval from the company's destination guides. The team has little machine learning expertise and does not want to manage infrastructure. Which AWS service should the product owner choose as the build platform?

  1. AAmazon SageMaker AI
  2. BAmazon Quick
  3. CAWS Marketplace
  4. DAmazon Bedrock
Show the answer and why
  • AAmazon SageMaker AI

    Incorrect

    SageMaker AI is designed for building, training and deploying models with maximum control. It fits teams whose customization needs go beyond prompting and retrieval; a common path is to start on Bedrock and move there as those needs grow.

  • BAmazon Quick

    Incorrect

    Quick is a ready-made AI assistant for employees. It is not a platform for building a customer-facing assistant into the company's own product.

  • CAWS Marketplace

    Incorrect

    AWS Marketplace is a catalog for finding and buying third-party software, data and services. It is a procurement channel, not the platform the developers would build on.

  • DAmazon Bedrock

    Correct

    AWS's decision guide recommends Bedrock for building applications with pre-trained models, prompt engineering and RAG without deep ML expertise, on a fully managed, serverless platform.

Bedrock and SageMaker AI serve different needs: Bedrock gives developers managed access to foundation models plus capabilities such as knowledge bases, with no infrastructure to run; SageMaker AI gives ML practitioners full control to train, customize and deploy models. Start with the least customization that meets the need.

Question 4 · choose 1

A city transit agency wants AI to predict which bus routes will need extra capacity during new citywide events. The events have never happened before, no ridership data exists for comparable events, and the routes are redesigned every year. The vendor proposing a predictive model cannot say how it would be trained or tested. What should the agency's strategy lead recommend?

  1. AReframe the use case or choose a non-AI approach for now
  2. BApprove the model and let it learn from its own mistakes during the events
  3. CApprove the model but require the vendor to use the largest available foundation model
  4. DDelay until the agency hires its own data scientists
Show the answer and why
  • AReframe the use case or choose a non-AI approach for now

    Correct

    AWS guidance asks whether reliable training, fine-tuning and test examples exist. If they do not, the organization may lack the data to develop or evaluate an AI system and should reframe the use case or consider alternate solutions.

  • BApprove the model and let it learn from its own mistakes during the events

    Incorrect

    Deploying a model that cannot be tested before launch exposes riders to unmeasured errors, and learning from live mistakes is no substitute for having data to evaluate against first.

  • CApprove the model but require the vendor to use the largest available foundation model

    Incorrect

    A larger model does not create ridership data that does not exist. Model size cannot replace the examples needed to build and evaluate a prediction.

  • DDelay until the agency hires its own data scientists

    Incorrect

    In-house skills do not solve the missing-data problem either. The issue is the absence of reliable examples, not who would build the model.

AI is not the right answer when the data needed to build and judge it does not exist. Before committing, check that reliable examples are available; if they are not, reframe the use case into one that data can support, or solve it with planning rules, expert judgment or another non-AI approach.

Question 5 · choose 1

A retailer set three exit criteria for a generative AI returns-assistant proof of concept: answer quality above an agreed score, response time under three seconds and a cost per conversation below a set limit. After the planned six weeks, quality is close but cost per conversation is three times the limit and no design change on the table closes the gap. The sponsor asks for direction. What should the steering group decide?

  1. APivot the approach or end the proof of concept, as the exit criteria require
  2. BExtend the proof of concept by another quarter, because quality is close to target
  3. CLaunch to all customers and optimize cost later, because the assistant already works
  4. DReplace the exit criteria with softer targets that the current results meet
Show the answer and why
  • APivot the approach or end the proof of concept, as the exit criteria require

    Correct

    Exit criteria exist so that a proof of concept that misses its quality, latency or cost thresholds is pivoted or ended, preventing wasted effort and sunk costs.

  • BExtend the proof of concept by another quarter, because quality is close to target

    Incorrect

    Extending without a credible path to the cost threshold is the sunk-cost pattern exit criteria are meant to stop. Being close on one criterion does not offset failing another by a factor of three.

  • CLaunch to all customers and optimize cost later, because the assistant already works

    Incorrect

    Launching at three times the cost limit scales an unprofitable unit economics problem. Cost per request determines financial viability at scale.

  • DReplace the exit criteria with softer targets that the current results meet

    Incorrect

    Moving the goalposts after the fact removes the evidence the steering group needs and turns the proof of concept into a demo.

A proof of concept is an experiment that should end in a clear decision. Setting thresholds for quality, latency and cost up front, and acting on them when results miss, keeps the portfolio honest and stops sunk costs from growing.

Question 6 · choose 1

An insurer's claims assistant runs on a foundation model in Amazon Bedrock. AWS has just moved that model to the Legacy state and published its end-of-life date, six months away. The business owner wants to protect service continuity. What should the owner do?

  1. AKeep using it; AWS migrates Legacy workloads automatically
  2. BPurchase new Provisioned Throughput for the model to keep it available after end of life
  3. CPlan, test and complete a migration to an Active model before the end-of-life date
  4. DWait until the last month, because Legacy models keep working for every customer until the date
Show the answer and why
  • AKeep using it; AWS migrates Legacy workloads automatically

    Incorrect

    Bedrock does not migrate workloads automatically. After end of life the model is removed from all Regions and requests to it fail.

  • BPurchase new Provisioned Throughput for the model to keep it available after end of life

    Incorrect

    New Provisioned Throughput cannot be created for a model in the Legacy state, and it would not keep a model available after end of life.

  • CPlan, test and complete a migration to an Active model before the end-of-life date

    Correct

    A Legacy model is scheduled for retirement; after its end-of-life date requests to it fail and migration does not happen automatically. AWS recommends moving to an Active model before that date.

  • DWait until the last month, because Legacy models keep working for every customer until the date

    Incorrect

    During the Legacy period, existing customers may lose access after 15 days of inactivity, and a rushed migration leaves no time for testing.

Moving between models is a business continuity event. The Legacy notice period exists so that the switch can be planned, tested and completed before the end-of-life date removes the old model.

Question 7 · choose 2

A hotel group's operations vice president says "we need AI for guest complaints" and wants to start a project next week. The AI program office follows AWS guidance to define the specific business problem before any solution work. Which activities should come first? (Choose TWO.)

  1. ASelect the foundation model the project will be built on, based on benchmarks
  2. BSign an enterprise agreement with an AI vendor to lock in pricing
  3. CMeasure how often each complaint type occurs and what it costs
  4. DValidate a written problem statement with key stakeholders
  5. EHire a team of prompt engineers to start building prototypes
Show the answer and why
  • ASelect the foundation model the project will be built on, based on benchmarks

    Incorrect

    Model selection depends on the problem the system must solve. Picking a model before the problem is defined puts the solution ahead of the need.

  • BSign an enterprise agreement with an AI vendor to lock in pricing

    Incorrect

    Committing to a vendor before the problem and its value are understood risks paying for a capability that does not fit.

  • CMeasure how often each complaint type occurs and what it costs

    Correct

    Clarifying the business problem means describing it and assessing its frequency, location and concrete impacts, using quantitative and qualitative data.

  • DValidate a written problem statement with key stakeholders

    Correct

    AWS suggests drafting a structured problem statement and validating it with key stakeholders, refining it based on their feedback.

  • EHire a team of prompt engineers to start building prototypes

    Incorrect

    Building prototypes is useful once the problem is clear. Starting with builders before defining the problem risks a demo that does not address the real need.

The narrower and better quantified the problem, the more precisely risks and value can be assessed. Data on how often the problem occurs and what it costs, plus a validated problem statement, should come before any choice of model, vendor or team.

Question 8 · choose 1

A retailer is running five generative AI proofs of concept in different departments. Each team reports success in its own terms, such as hours saved, user praise or demo quality, so the steering group cannot compare them. Next quarter's budget covers only two, and the group must choose on value, feasibility and cost. What should the AI program lead introduce?

  1. AA detailed final report from each team, in the team's own format
  2. BOne user-satisfaction survey run across all five proofs of concept
  3. CA value assessment scorecard used for every proof of concept
  4. DFunding all five into production and comparing them after a year
Show the answer and why
  • AA detailed final report from each team, in the team's own format

    Incorrect

    More detail in five different formats still cannot be compared; AWS recommends a value assessment scorecard for each proof of concept, with success metrics and an ROI measure.

  • BOne user-satisfaction survey run across all five proofs of concept

    Incorrect

    A single satisfaction measure leaves out feasibility and cost; AWS guidance is to measure each proof of concept's ROI and check it against its success criteria.

  • CA value assessment scorecard used for every proof of concept

    Correct

    AWS's maturity guidance recommends creating value assessment scorecards for each proof of concept, together with success metrics and ROI measures.

  • DFunding all five into production and comparing them after a year

    Incorrect

    The budget covers two, and AWS guidance is to measure each proof of concept's ROI and success before deciding what advances, not after a year in production.

Prioritizing AI initiatives requires comparable evidence. A common scorecard makes value, feasibility and cost visible in the same terms across projects, so the steering group can decide which to continue, pause or stop.

Question 9 · choose 2

A law firm plans to buy a ready-made generative AI drafting application rather than build one. According to AWS's Generative AI Security Scoping Matrix guidance, which actions should guide the purchase? (Choose TWO.)

  1. AConduct detailed threat modeling of the vendor's model internals
  2. BRetrain the vendor's model on the firm's documents before use
  3. CReview the vendor's enterprise agreement and data terms carefully
  4. DDefine which firm data is authorized for sharing, and when
  5. ESkip governance review, because the vendor is responsible for everything
Show the answer and why
  • AConduct detailed threat modeling of the vendor's model internals

    Incorrect

    Detailed threat modeling of the application is emphasized for Scopes 3 to 5, where the organization builds and controls more of the solution.

  • BRetrain the vendor's model on the firm's documents before use

    Incorrect

    A bought application is used as provided; retraining its model is a builder's activity outside the buyer's control.

  • CReview the vendor's enterprise agreement and data terms carefully

    Correct

    For Scope 1 or Scope 2 off-the-shelf solutions, AWS advises a buyer's perspective focused on risk management through data governance and a careful review of enterprise agreements.

  • DDefine which firm data is authorized for sharing, and when

    Correct

    AWS stresses clearly understanding which data is authorized for sharing and under what circumstances when using off-the-shelf AI.

  • ESkip governance review, because the vendor is responsible for everything

    Incorrect

    Buyers still govern what data they send and on what terms.

Build-buy-partner choices change where risk is managed. When buying, governance focuses on contracts and data sharing; when building, the organization takes on threat modeling and more of the controls.

Question 10 · choose 1

An HR technology company is choosing between two AI features with similar value: one ranks job candidates, the other drafts job descriptions. Its markets follow risk-based AI rules similar to the EU AI Act. How should regulation affect the prioritization?

  1. AIgnore regulation, because both features use similar technology
  2. BTreat both as equally regulated, because they serve the same customers
  3. CWeigh the higher bar for ranking people in feasibility and timing
  4. DChoose the ranking feature first, because high-risk uses bring higher value
Show the answer and why
  • AIgnore regulation, because both features use similar technology

    Incorrect

    Risk-based rules depend on the use, not the technology, so the two features face different requirements.

  • BTreat both as equally regulated, because they serve the same customers

    Incorrect

    The same customers do not make the uses equally risky in a risk-based regime.

  • CWeigh the higher bar for ranking people in feasibility and timing

    Correct

    AWS notes that risk-based regulations such as the EU AI Act set a higher bar for high-risk applications, including those affecting human rights, which can include human-in-the-loop requirements or even prohibition.

  • DChoose the ranking feature first, because high-risk uses bring higher value

    Incorrect

    The values are similar; the higher regulatory bar adds effort and time that prioritization must account for.

Feasibility includes regulatory feasibility. Under risk-based AI rules, uses that affect people's rights carry heavier obligations, which changes cost, timeline and design and therefore priority.

Question 11 · choose 1

A crop-science company wants models that predict crop yields from its own field-trial data, a capability its leadership sees as core to how it competes. It employs 25 experienced data scientists, needs full control over how the models are trained, evaluated and deployed, and wants the know-how to stay inside the company. No off-the-shelf product works with its trial data. Which build, buy or partner option fits?

  1. ABuild the models in-house on Amazon SageMaker AI
  2. BBuy a third-party agronomy AI application and configure it
  3. CContract a consulting partner to build and run the models
  4. DPrompt a pretrained foundation model on Amazon Bedrock
Show the answer and why
  • ABuild the models in-house on Amazon SageMaker AI

    Correct

    SageMaker AI is a fully managed service for building, training and deploying ML models, which AWS positions for use cases that need extensive training and customization and control over the full ML lifecycle, a fit for a skilled team building a capability it wants to own.

  • BBuy a third-party agronomy AI application and configure it

    Incorrect

    No product works with the trial data, and a bought application is used as the vendor provides it: at the consumer and enterprise app scopes the buyer does not control how the model is trained.

  • CContract a consulting partner to build and run the models

    Incorrect

    A partner adds skills an organization lacks, but this company already has the expertise, and an outside firm building and running the models keeps the know-how outside the company.

  • DPrompt a pretrained foundation model on Amazon Bedrock

    Incorrect

    Bedrock suits building generative AI applications on existing foundation models; yield prediction from the company's own trial data needs custom-trained models with control over training, which is what SageMaker AI is for.

Build, buy and partner decisions turn on how strategic the capability is and which skills are in house. When the capability is core, no product fits and a skilled team must keep control and know-how, building on a managed ML platform fits; buying suits common needs, and partnering fills missing skills.

Question 12 · choose 1

An insurer ranked an AI claims-summary assistant as its top initiative for the year, and the proof of concept must show results to the executive committee in six weeks. The team wants to start testing on real customer claim files next week, but information security and legal have not yet approved the use of the personal data in them. The sponsor must decide how the initiative proceeds. What should she decide?

  1. AUse the real files now and request approval in parallel
  2. BStop the initiative and fund the next-ranked one instead
  3. CCopy the files to an analyst's laptop to keep them off shared systems
  4. DHold the real files until security and legal approve them
Show the answer and why
  • AUse the real files now and request approval in parallel

    Incorrect

    AWS's proof of concept guidance requires explicit approval before real personal data is ingested into any system and names skipping this step as one of the most common pitfalls.

  • BStop the initiative and fund the next-ranked one instead

    Incorrect

    The use case keeps its value; a pending approval calls for pausing the step that needs the data, not for terminating the top-ranked initiative.

  • CCopy the files to an analyst's laptop to keep them off shared systems

    Incorrect

    AWS notes that once data reaches a local workstation, controlling access to it becomes almost impossible, so this adds risk without the approval.

  • DHold the real files until security and legal approve them

    Correct

    AWS's proof of concept guidance requires explicit approval from information security and legal before real data containing personal information is ingested; work that does not need it, using synthetic or anonymized data, can continue.

Prioritizing initiatives includes deciding what to pause and what to stop. Pausing only the step that waits on approval keeps the top initiative moving toward its deadline without creating compliance exposure.

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